

Austria Market Entry Consulting for International B2B Companies
Expand Your B2B Business into Austria with Expert Local Guidance
Austria is a gateway to Central Europe — a strong economy with high purchasing power and access to the entire EU market. For international B2B companies, entering the Austrian market offers great potential but also requires deep knowledge of local business culture, regulations, and legal structures. Ruttensteiner GmbH provides professional consulting to help you successfully establish, operate, and grow your business in Austria.
Since 1993, we have supported companies from Asia, the Middle East, and the United States in entering the Austrian and wider European markets. Our consulting services go far beyond general advice: we handle every stage of market entry, from company formation and legal setup to accounting, payroll, and B2B customer development.
Market Entry Expertise for B2B Companies
We understand that every business model is different. Whether you plan to sell industrial products, digital services, or technology solutions, we help you identify opportunities, evaluate your market potential, and build your presence with confidence.
Our Consulting Services Include
Market potential analysis and business feasibility studies
Go-to-market strategy tailored to your B2B sector
Legal and tax guidance for setting up a GmbH, FlexCo, or branch office
Customer and partner identification through our Austrian B2B network
Regulatory and compliance consulting including labor law and licensing
Sales and representation support via our subsidiary DER-Sales GmbH
Accounting, payroll, and operational setup once your business is launched
Our consulting combines strategic insight with hands-on execution — ensuring your company is both legally compliant and commercially successful in Austria.
Step-by-Step Market Entry Consulting
1. Business Assessment and Strategy Development
We analyze your products or services, target markets, and competition in Austria. Based on this, we design a market entry strategy that fits your goals and resources.
2. Legal and Administrative Setup
Our team manages all required registrations with the Commercial Register Court, Chamber of Commerce, and tax office.
3. Local Business Representation
We introduce you to potential customers, suppliers, and distributors. Through DER-Sales GmbH, we can even serve as your direct B2B sales channel to accelerate your market launch.
4. Ongoing Support and Compliance
Once established, we assist with accounting, payroll, and legal compliance to keep your operations stable and efficient.
Why Choose Ruttensteiner GmbH
Proven Experience Since 1993
For more than three decades, Ruttensteiner GmbH has advised international B2B clients in diverse industries — from manufacturing and logistics to IT and healthcare. Our experience ensures reliable, practical solutions for your Austrian expansion.
End-to-End Market Entry Partner
We are more than consultants. We handle company formation, administrative procedures, tax registration, and even sales representation — all under one roof.
Local Network and Industry Access
Our long-standing relationships with Austrian institutions, notaries, and business partners give you an immediate advantage when entering the market.
Transparent and Efficient Process
We value clear communication, realistic timelines, and full transparency. You will always know which steps are next and what results to expect.
Benefits of Professional Market Entry Consulting
Objective market potential evaluation before investing
Legally compliant company formation and setup
Direct access to B2B customers and partners
Reduced risk through local expertise and representation
Complete support without the need for travel
Start Your Austrian Market Journey
Expand your B2B business in Austria with the experienced consultants at Ruttensteiner GmbH.
Contact us today to receive your personalized market entry consultation and discover your company’s true potential in Austria.
















